01
Branding
Identity that survives the site, the ad, and the map listing.
A brand file that never ships is decoration. We design marks and systems meant to live on the website, Google Ads creatives, and local listings—so every channel looks like the same company.
Identity system
Mark · type · color · application
OceanState
Primary wordmark · high contrast
The problem we solve
Logos, type, and a visual system that holds up on the site, the ads, and the map listing.
Logo work is included on every website package starting at $500. Larger identity systems—type, color, rules, and lockups—are scoped with the build when the business needs more than a wordmark.
Outcomes you should expect
- A logo and wordmark your team can actually use
- Type and color rules that survive the web
- Lockups ready for ads and social
- Brand applied on the site at launch
Deliverables
What ships in the engagement
02
Color and type
03
Brand rules for the web
04
Social and ad lockups
05
Applied on the website
06
Files your team can actually use
Process
How an engagement runs
01
Position & mark
We define how the brand should read in search, ads, and the first viewport—then design a mark that survives those surfaces.
02
System
Type, color, and lockups for web, social, and paid creative so every channel looks like the same company.
03
Apply on the site
The identity ships with the website. Files are delivered in formats your team can actually use.
Included with website packages
Logo starts with Business at $500. Full identity systems quoted with the build.
Frequently asked questions
Is a logo included with websites?+
Yes. Every website package includes a logo, starting at $500. Larger identity systems are scoped separately when needed.
Do you only design logos?+
No. Branding covers wordmark, type, color, and application on the site and ads—not a slide deck that never gets used.
Can you refresh an existing brand?+
Yes. Many engagements refine an existing mark so it works on mobile, Maps, and paid creative without a full rebrand.
Prefer a direct answer? Book a strategy call.
Ready to start Branding?
Join successful Southern New England businesses growing with SEO, websites, custom platforms, and paid search from Ocean State Marketing.