01
Google Ads
Paid search managed against cost per lead.
Southern New England auctions are not interchangeable. Fairfield County CPCs are not Warwick. We structure campaigns by geography and margin, and we do not scale spend until calls and forms are tracked cleanly.
Paid search · cost per lead
OptimizingLeads (30d)
94
Avg CPL
$29
- Providence · Search$38 CPL
- Warwick · Calls$28 CPL
- Hartford · Remarketing$20 CPL
The problem we solve
High-intent Google Ads and remarketing managed for ROI across Southern New England—not vanity clicks.
Conversion tracking comes first. Then search architecture, negatives by town, landing page alignment, and weekly optimization against a cost-per-lead target—not impression vanity.
Outcomes you should expect
- Campaigns split by the markets you can actually serve
- Call and form tracking before budget scales
- Landing pages aligned to the offer in the ad
- Remarketing that recovers high-intent visitors
Deliverables
What ships in the engagement
02
Local service & call campaigns
03
Landing page alignment
04
Conversion tracking
05
Remarketing
06
Weekly optimization
Process
How an engagement runs
01
Tracking first
Calls, forms, and conversions are verified before budget scales. If we can’t measure leads cleanly, we don’t buy traffic.
02
Campaign architecture
Search, call, and remarketing campaigns are split by geography and intent—Warwick is not Fairfield County.
03
Weekly optimization
Negatives, bids, creative, and landing-page alignment run against a cost-per-lead target, not vanity impressions.
Management scoped to spend
Ad management is quoted from your monthly media budget and tracking complexity. Media spend is separate.
Frequently asked questions
What’s a typical budget?+
Budgets are set from your market and margins. We recommend a floor that can produce statistically useful lead volume before we optimize.
Do you manage Meta ads too?+
Primary focus is Google Ads for high-intent search. Remarketing and complementary channels are added when they improve CPL.
Should ads run with SEO?+
Usually yes. Ads validate offers quickly while organic compounds. We keep both tied to the same landing pages and lead definition.
Prefer a direct answer? Book a strategy call.
Ready to start Google Ads?
Join successful Southern New England businesses growing with SEO, websites, custom platforms, and paid search from Ocean State Marketing.